The targeting feature allows you to display a specific information for each audience segement. Here is a quick overview of how this feature works: User opens a website with the banner. The website (or the DSP/SSP platform on the website) loads the Bannernow AdTag and passes the segment this user belongs to. For example &segment=age18-20 […]
Articles Tagged: dynamic targeting
Decision Tree
A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code. 1. Let’s start by clicking on the […]