The Retargeting feature can be used to show user the products that he recently visited on your website. Prerequisites: a product catalogue in xml, json, csv or API format the DSP or SSP or a recommendational system Here is an example of the product catalogue that we will be using in this tutorial:it has the […]
Category: Targeting / DCO
Segment Targeting using Feeds
The targeting feature allows you to display a specific information for each audience segement. Here is a quick overview of how this feature works: User opens a website with the banner. The website (or the DSP/SSP platform on the website) loads the Bannernow AdTag and passes the segment this user belongs to. For example &segment=age18-20 […]
Feed Targeting
The Feed Targeting feature allows you to display different products from your feed to different users based on the information that user’s browser provides when the ad is loaded ( IP address which is translated to the ISP, Country, State, City and Zip geo position, browser user-agent which is converted to user Browser Language and […]
Decision Tree
A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code. 1. Let’s start by clicking on the […]