The Retargeting feature can be used to show user the products that he recently visited on your website. Prerequisites: a product catalogue in xml, json, csv or API format the DSP or SSP or a recommendational system Here is an example of the product catalogue that we will be using in this tutorial:it has the […]
Category: Google Ad Manager
Google Ad Manager – Schedules Direct publishing integration
Publish your schedule placeholders directly to Google Ad Manager using the Direct integration option.
Google Ad Manager – Advanced Format (out-of-page) Direct publishing integration
Publish your out-of-page advanced banners (interstitial, sticky, pushdown, bestfit) directly to Google Ad Manager using the Direct integration option.
Google Ad Manager – HTML5 Direct Publishing Integration
Publish your banners directly to Google Ad Manager using the Direct integration option
Google Ad Manager – HTML5 Ad tags
Create new banner(s) and click the “Publish” tab. In the Publish modal you will see the banner sizes you’ve chosen to publish. Click Next button to move to the next step. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code). If you have multiple banner sizes copy […]
Google Ad Manager – Advanced Ad Formats (out-of-page)
Create a new “Advanced Format” banner (Interstitial, Sticky, Pushdown, …) and click the “Publish” tab. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code) In Google Ad Manager go to Delivery->Creatives and click “New Creative” Select Advertiser and click on “Custom” creative format Select “Out-of-page (Interstitial)” ad […]